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Emirates Airlines -- Hello Tomorrow

DAS is honoured to be a part of the new advertising campaign for Emirates Airlines. With the strap line 'Hello Tomorrow', the concept behind the campaign is about connecting people all around the world and how their stories become interlinked with their travels. Featuring our very own Hind Beljafla and a stunning haute couture DAS abaya designed specially for the occasion by Reem Beljafla, the storyline meets Hind and some of her colleagues selecting fabrics for a new collection, before following her to Brazil where a DAS fashion show is staged. The advertising campaign launched worldwide on Monday 2nd April having been premiered on the big screen at the Dubai World Cup at the weekend. The DAS team is hugely proud to be associated with Emirates on a global scale and the commercial will be appearing on a TV screen near you very soon -- so keep an eye out!