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Martechipedia: Customer Journey Orchestration (

Customer journey orchestration is an approach used by customer-centric enterprises to improve journey outcomes in real time by taking the most relevant interactions in the context of each customer’s goals and their overall experience. Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques. Customer journey orchestration is essentially a marketing strategy that focuses on delivering personalized, seamless experiences to customers. It utilizes a combination of various customer data across different touchpoints and channels to design and deploy relevant marketing campaigns to different customer segments. The goal is to create a seamless buying journey, increase customer retention, and improve brand loyalty. Get more marketing knowledge at the Agile Brand Guide website and our Martechipedia wiki where we discuss all things marketing, customer experience, artificial intelligence and more. #marketing #CJO #technology #marketingdigital #digitalmarketing #marketingstrategy #podcasthost #podcastlove #marketingexpert #marketingadvice #businessmarketing #technologysolutions #marketingstrategist #marketingempresarial #experientialmarketing #marketingtipps #marketingpodcast #marketingtechnology #marketingstories #marketingcoaching #technology #marketingdigitalargentina #html #socialmediamanager #font #techlover #searchengineoptimization #artificialintelligence #GenAI #generativeAI #enterprisemarketing #marketingstrategies #martech #mops #MarketingOps

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