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What is Digital Marketing? (2024)

Looking to build a career in digital marketing? In this video, Ed Wood, Chief Marketing Officer at CareerFoundry, provides a comprehensive overview of the field and its many components. From social media and SEO to email marketing and more, Ed covers everything you’ll need to know! Offering his own insights and experiences, Ed’s valuable tips and tricks will get you on solid footing in the digital marketing field— so you can build an educational arsenal and suss out your preferred corner of the market. If you're considering a digital marketing career, our Digital Marketing Program comprehensively takes students from beginners in tech to skilled professionals. Our course is designed to provide you with hands-on experience and a portfolio to showcase your skills, so you can hit the ground running in your new career. 🔍 You can find out more here: https://bit.ly/DigitalMarketingProgram2 👈 Unsure if digital marketing is right for you? We also offer the Free Digital Marketing Short Course, which will give you a sense of what the field is all about without any commitment. ✍️ Sign up today: https://bit.ly/DigitalMarketingShortC... 👈 If you'd like a more in-depth view on the topic, check out a comprehensive article we have written on our blog: https://careerfoundry.com/en/blog/dig... In this guide, we’ll cover the following key points: 00:00 - Digital Marketing industry 00:36 - What is marketing? 01:45 - Four P's of marketing 03:47 - What is Digital Marketing? 05:09 - 5 ways digital world has changed marketing 07:24 - Dichotomies of marketing 08:49 - Digital Marketing roles 10:34 - The mentality of a Digital Marketer 11:19 - Digital Marketing process 12:16 - What are the skills of a Digital Marketer? 14:01 - How to get started in Digital Marketing, and your next steps Thanks so much for watching! #DigitalMarketing #DigitalMarketer #LearnDigitalMarketing Want more from CareerFoundry? Check out our other social media channels and blog: 🔍 https://linktr.ee/CareerFoundry ​ For more information on our programs, visit us at: 🖥 https://careerfoundry.com/ What is Digital Marketing? (2023)    • What is Digital Marketing? (2024)