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Marketing Metrics - Different Metrics which can be used in Marketing with examples (Marketing 119)

View all our courses and get certified on https://academy.marketing91.com Marketing Metrics refer to the statistical measurement that helps an organization to judge the marketing efforts for the product or service it is delivering. Marketing Metrics are a key indicator of analyzing the effectiveness of efforts in a qualitative and quantitative manner. Best Marketing Metrics Brand Awareness Keeps a track of how individuals identify the brand on social media portals and search engines. Market Share Refers to the total sales and the percentage share in the entire industry. Sales Qualified Leads (SQL) Helps the sales team to identify a potential customer and assign values to specific content behaviors. Return on Investment (ROI) Refers to the loss or gain on the amount invested. Return on Marketing Investment Refers to the ability to create new revenues Customer Engagement Refers to the interaction and subsequent relationship between an organization and a brand. Customer Acquisition Cost (CAC) CAC refers to the gross amount necessary to secure a new customer Customer Retention Refers to the ability of an organization to hold on to the customers and ensure loyalty and repeat purchases Customer Lifetime Value (LTV) Customer LTV refers to the gross profit generated by one customer over his entire life-cycle of doing business with the organization Purchase Funnel Refers to the customer acquisition process from brand awareness to closing the deal Customer Attrition Refers to the rate an organization loses its customers over a time Net Promoter Score Net Promoter Score refers to the measurement of customer satisfaction and loyalty on a scale of 0 – 10 by asking the customers how likely are they to recommend a product/service to others. Email Marketing – Metrics Open Rates Click-through Rates Unsubscribed Rates Hard Bounces Soft Bounces Delivery Rate Earnings per email Social Media – Metrics Reach Engagement Actions Conversions Page Previews Website – Metrics Traffic Average time on page Conversions Bounce rate New and returning viewers Interactions Top landing pages Page loading times Search trends Importance of Marketing Metrics Overcome unpredictability Gaining information about competitors Helps in budget decisions Informed market decisions Evaluate marketing performance and success of strategies Analyze metrics that are important for the campaigns Example - Burger King (Campaign Metric) Burger King – Whopper Detour Example – Apple (Posts Metrics) Apple #ShotOniPhone Example – Amazon.com (Website Metrics) Amazon.com This video is on Marketing Metrics and it has the following sub-topics. Time Stamps 0:00 What are Marketing Metrics? 00:45 Best Marketing Metrics 01:07 Brand Awareness 01:13 Market Share 01:20 Sales Qualified Leads (SQL) 01:26 Return on Investment (ROI) 01:32 Return on Marketing Investment 01:38 Customer Engagement 01:47 Customer Acquisition Cost (CAC) 01:56 Customer Retention 02:04 Customer Lifetime Value (LTV) 02:20 Purchase Funnel 02:27 Customer Attrition 02:32 Net Promoter Score 02:51 Email Marketing – Metrics 03:32 Social Media – Metrics 04:02 Website – Metrics 05:10 Importance of Marketing Metrics 05:46 Example – Burger King (Campaign Metric) 06:25 Example – Apple (Posts Metrics) 07:00 Example – Amazon.com (Website Metrics)