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Economics Of A Cloud Kitchen Model | Business Breakdown Of Rotiwala.com

To dive deep into the food industry, Tanay Agarwal, a student at Mesa, went to Rotiwala.com to dissect their #business model and understand the #economics of a cloud kitchen model. He spoke to Saleem Javed, co-founder of Rotiwala.com, which is a cloud kitchen and a partial dine-in restaurant near BTM 2nd Stage in Bangalore. They spoke about his initial days, why the focus was on rotis, and broke down the unit economics of one average order. Watch the full video to explore what it takes to build a business like this, especially in the cloud kitchen domain! Timestamps: 00:00 - Intro 00:58 - Story Behind Rotiwala.com 01:16 - Marketing: Early Days 01:47 - Funding and Budget 02:15 - Rotiwala.com in the early days 02:53 - Growth in the first six months 03:20 - Unique selling point (USP) 03:44 - Rotiwala.com menu and its specialties 04:09 - Costs involved 05:19 - Revenue 05:38 - Unit Economics 06:35 - Next five years Applications for the second cohort of Mesa are now open. Round 2 deadline: May 5. Follow us on Instagram https://www.instagram.com/mesa.school... #businessbreakdown #MBA #entrepreneurship #MesaSchoolOfBusiness #Startups #Founder #Food #CloudKitchen #economicsparidhi