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Content Creator Explains the Hidden Secrets To Going Viral

In this episode of GameSpot, Ronen Kirsh sits down with Elisa De Toro Arias, Co-Founder of 4,4 Labs and a prominent voice in Web3 gaming. They delve into the critical role of building platforms and communities for success in this space, emphasizing that founders must engage in content creation to connect authentically with their audiences. Elisa discusses the importance of transparency and data sharing in fostering trust, as well as the power of vulnerability in developing strong relationships. She shares her experiences in creating viral content, including a successful post featuring the Roblox CEO discussing NFTs. Elisa notes that content infused with optimism, fresh insights, and catchy headlines tends to resonate. She advises founders seeking partnerships with creators to prioritize authentic, long-term relationships that encourage growth and exposure. The conversation also tackles the challenges of backlash and the need for creators to develop a thick skin in the face of criticism. Elisa reflects on balancing personal branding with professionalism, sharing her journey to find her voice to reach broader audiences.