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What Is Industrial Design?: Understanding Design

Industrial design, which is also known as product design, is the creation of consumer goods, from the smallest spoon to the largest machine. Industrial designers seek to optimize the function, value and appearance of products and systems. Join Prasad Boradkar, a professor emeritus of industrial design at Arizona State University, as he takes a look at industrial design through the lenses of beauty, utility and sustainability. In this video, you’ll learn how the Industrial Designers Society of America defines industrial design and how to become an industrial designer. You’ll also gain insight on the different products and systems industrial designers create. You’ll also learn how industrial design looks at people’s needs and creates products and systems to fulfill those needs. Industrial designers strive to create products and systems that bring value to the people involved. Further, industrial designs must provide a mutual benefit for the user, the manufacturer and the environment. About Understanding Design: Understanding Design is an educational series of online design courses about the fundamentals of design. The series delves into how great designers think and how the design process works with case studies of many iconic items. We interview professional designers from a range of disciplines about how they incorporate beauty, utility and sustainability into the design work they do. 🔔 Subscribe for more Understanding Design videos at    / asu   for more episodes every Wednesday! About ASU: Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration. ASU graduates more than 20,000 thinkers, innovators and master learners every year. Take a deeper look at how ASU is building the next generation of leaders at https://www.asu.edu/about. Connect with Arizona State University: Visit ASU's website: https://www.asu.edu/ Follow ASU on Facebook:   / arizonastateuniversity   Follow ASU on Twitter:   / asu   Follow ASU on Instagram:   / arizonastateuniversity   Connect with ASU on LinkedIn:   / arizona-state-university