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Jonathan Dawson is the founder of Sellchology. Jonathan helps dealerships improve sales, reduce turnover and implement effective marketing strategies. In addition to consulting with dealer clients, he also also speaks at conferences, state association and 20 group meetings. Jonathan is also a best-selling published author and a contributing writer for industry publications. His information is fresh because he's in dealerships every month and still sells cars. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach is a combination of customer-focused selling, community-driven marketing and impact-focused leadership.