Скачать с ютуб How to Build a Product that Acquires Users в хорошем качестве

How to Build a Product that Acquires Users

Hailed as the first conversational marketing platform, Drift is also considered the new way businesses buy from businesses. In this lesson, Drift’s Senior Product Lead shares how to build a product that acquires users, using his own experience as an example. He touches on a number of important pieces: the importance of market alignment, the metrics the product team focuses on, and his thoughts on product channel fit, among others. ▼▼▼ Key Takeaways ▼▼▼ 1. How product co-owns the website with marketing and how it works 2. How Drift’s team dynamics work 3. The metrics the product team focuses on 4. How they’ve evolved into a more unified team 5. The impact of having an end goal in their sign up process ▼▼▼ Additional Resources ▼▼▼ Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth! https://productled.com/blog/product-l... Want to learn more about value metrics? Check out this post to find yours! https://productled.com/blog/value-met... ▼▼▼ Get the Best-Selling Books on Product-Led Growth ▼▼▼ Product-Led Growth: How to Build a Product That Sells Itself https://productled.com/book/?utm_sour... Product-Led Onboarding: How to Turn Users Into Lifelong Customers https://productled.com/book/onboardin... ▼▼▼ Stay Connected ▼▼▼ Don't forget to subscribe to our channel and follow us on LinkedIn, Facebook, Instagram, and Twitter for many more Product-Led growth tips! LinkedIn:   / productled   Facebook:   / productledinc   Twitter:   / productled   Instagram:   / productledinc