Скачать с ютуб CPG Route-To-Market Transformation in Southeast Asia | Webinar | FieldAssist в хорошем качестве

CPG Route-To-Market Transformation in Southeast Asia | Webinar | FieldAssist

In the fast-moving world of Consumer Packaged Goods (CPG), Southeast Asia is a region full of new opportunities. Our expert panel came together to explore how businesses can transform their route-to-market (RTM) strategies and thrive in this evolving landscape. 📢 Meet our Panelists: ➡️Shivika Mansata, Strategy and Transformation Leader from Bain & Company ➡️Neeraj Bhargava, Founder and CEO of DCCL (Ex-J&J, P&G) ➡️Patrick De Dios, Sales Transformation Leader at Mars (Ex-Reckitt, P&G) ➡️Nikhil Aggarwal, Chief Product Officer at FieldAssist During this insightful webinar, Neeraj Bhargava highlighted the importance of finding the right distributors in a complex RTM environment, saying, “In a distributor-dominated RTM, finding the right distributor is crucial.” He addressed the inefficiencies in traditional trade, including high costs and a lack of control over prices and promotions. Shivika Mansata reflected on the profound changes brought on by the COVID-19 pandemic, noting how it disrupted sales disciplines and created channel conflicts. She emphasized that “building stability in general trade now depends heavily on improved distributor management.” Shivika also pointed out emerging trends, like the growth of mini-markets and the closure of larger formats like hypermarkets. On the technology front, Patrick De Dios shared how digital tools are empowering businesses to identify challenges early and make informed decisions: “With digital technology, we can see challenges across all levels and respond with smart strategies.” However, he also highlighted the irreplaceable value of human connection, stating, “Human connection is something AI can’t replace.” As a solution expert, Nikhil Aggarwal captured the essence of the discussion, explaining how capturing ground-level information and turning it into actionable insights is key to driving impactful decision-making in RTM. 📈 Key Topics Covered: ➡️Tackling inefficiencies in traditional trade ➡️Leveraging digital transformation for RTM success ➡️Improving distributor management to enhance market performance ➡️Capturing growth opportunities in Southeast Asia ➡️Now is your chance to dive into the full discussion! Watch the video to discover how these expert insights can help your business navigate ➡️Southeast Asia's dynamic CPG landscape. For more insights on RTM transformation and how to leverage modern technologies in CPG, visit www.FieldAssist.com #cpg #routetomarket #southeastasia #salestransformation #digitaltransformation #distributormanagement #tradetransformation #cpginsights #businessstrategy #consumerpackagedgoods #rtmstrategy #marketopportunities #cpgtechnology #fieldassist #webinarinsights #distributionstrategy #fmcg #sales #technology #rtm #ai