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How & When To Raise Your Rates (The 3x Rule)

How to raise your prices and change your rate. Maybe you're just starting out, or maybe you've been in the creative field for a while, but the one question people always inevitably come to is - When is the right time to raise my price? In this excerpt from one of his talks at Adobe MAX 2022, Chris gives you the simplest formula to know when to raise your prices. Save $5 off your first "Sizeless Shirt" from Sene https://senestudio.com/thefutur #sponsored Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Rodrigo Tasca, Richy Ramirez, Stewart Schuster Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic 00:00 Are you charging enough? 00:33 How I raised my rates 01:19 When to change your rates 02:26 Sponsors 03:24 Raised your rates too high? 04:03 Create more value