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In this episode of ‘Behind The Brand,’ we explore the grassroots strategies behind LaRussell’s success in the indie hip hop scene. Known for his DIY marketing tactics, transparent Instagram ads, and fan-focused business model, LaRussell has built an empire while staying independent. Learn how LaRussell keeps costs low, uses his real-life story to build trust, and turns his audience into stakeholders. Discover how LaRussell’s unique branding and marketing approach works See how independent artists can thrive without major label support Learn how you can apply these strategies to elevate your own brand 🔔 Subscribe for more in-depth looks at indie hip hop brands and innovative marketing strategies. Want to bring LaRussell’s strategies into your own brand? Book a 1-on-1 consultation with me to dive deep into your branding and marketing goals. Book Here-https://docs.google.com/forms/d/1_e9K... Connect With Chris Mattison / themattisonnetwork__ Watch Next: • Behind The Brand: How Larry June Buil... #LaRussell #IndieHipHopMarketing #BehindTheBrand #IndependentArtists #GrassrootsMarketing #DIYBranding #MusicBrandBuilding #artistbranding