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Gucci Gucci Double G | Hello Fashion | Kate Young

Gucci is known for its vibrancy, extravagance, experimentation, and offbeat flair. To me, it’s almost like another world that you enter into. In this episode, I look into how this Gucci “world” came to be, analyzing the house’s central codes and taking a peek inside the minds of its creators. After detailing Gucci’s 20th-century history—which began in Italy with Guccio Gucci in 1921, and was later revived by Tom Ford in the 1990s—I delve into the vast influence of Alessandro Michele, who currently serves as Gucci’s creative director. Michele has been nothing short of revolutionary for the brand: His designs question and undermine traditional ideas of beauty, gender, and aesthetic cohesion in ways that are eccentric and provocative, yet still digestible and in line with the house’s longstanding codes. In the video, I detail two of Michele’s experimental projects: the Gucci Garden, a museum-store in Florence, and the Gucci Vault, an online version of the Garden. Ultimately, for me, Gucci is the brand it is today because it avoids pretense and is unabashedly itself. First and foremost, Gucci is about loving fashion—embracing beauty in different forms, wearing what you love, and making it your own. That spirit is, I believe, what will keep it forever young. Subscribe:    / kateyoung   Follow me:   / kateyoung   Get in touch: [email protected] Produced by The Slowdown (http://www.slowdown.tv) Theme music: Cate Le Bon (http://www.catelebon.com) Credits: Gucci: https://www.gucci.com/us/en/ References (by order of appearance): Guccio Gucci, founder of Gucci Savoy Hotel, City of Westminster, London, England Gucci Shop on 7, Via della Vigna Nuova in Florence, Italy Aldo, Vasco, and Rodolfo Gucci Gucci Store, New York City Gucci Store, Palm Beach, Florida Tom Ford, Fashion Designer, Creative Director of Gucci (1994 - 2004) Tom Ford for Gucci (1995) Fall Collection (1995) Fall Collection (1996) Fall Collection (1997) Spring Collection (1996) Alessandro Michele, Fashion Designer, Creative Director of Gucci (2015 - present) Fall Collection (2015) Fall/Winter Collection (2018) Fall/Winter Collection (2015) Fall/Winter Collection (2017) Fall/Winter Collection (2018) Fall Collection (2015) Gucci Cruise Show (2020) Fall/Winter Collection (2017) Fake/Not Collection (2020) Fall Collection (2017) Original Flora Print (1960) Grace Kelly, Actress and Princess of Monaco Flora Scarf (2013) Gucci Presents: A Conversation with Kris Knight (2014) Richard Ginori Porcelain Collection (1980s) Emma Stone, Actress Margot Robbie, Actress Flora Scarf (2013) Aldo Gucci, Eldest son of Guccio Gucci, Chairman of Gucci (1953 - 1986) Stripe Glasses Stripe Sneakers Gucci Horsebit Gucci Loafers Brigitte Bardot, Actress Dustin Hoffman, Actor Francis Ford Coppola, Film Director Alain Delon, Actor Jodie Foster, Actress Peter Sellers, Actor Jane Birkin, Singer and Actress A$AP Rocky, Musician Bamboo Bags, Jacqueline Kennedy Onassis American socialite, writer, photographer, and book editor who served as first lady of the United States from 1961 to 1963 Elle Fanning, Actress Cate Blanchett, Actress Jodie Turner-Smith, Actress Harry Styles, Musician Fake Jackie Bag (2020) Jackie 1961 (2020) Dionysus Bag (2015) Lana Del Ray, Musician Jared Leto, Actor and Musician Florence Welch, Musician Natalie Portman, Actress Margot Robbie, Actress Salma Hayek, Actress Sienna Miller, Actress Spring/Summer Collection (2016) Meghan Markle, Actress and Duchess of Sussex Kendall Jenner, Model Gucci Garden, Palazzo Becchio, Florence, Italy Inside the Gucci Museum and Restaurant,Courtesy William Adiguna Emilia Burger Gucci Vault, online concept store An Inside Look at Gucci Vault, Courtesy HauteLeMode Aria Collection (2021) Gucci Aria (2021) Floria Sigismondi, Film Director Gucci Aria: Behind The Scenes with Alessandro Michele (2021) Fake/Not T-Shirt