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From December 6–10, 2021, the Smithsonian Cultural Rescue Initiative and the Heritage Emergency National Task Force presented Virtual HEART Week. HEART – Heritage Emergency and Response Training – is a program that is hosted annually at the Smithsonian Institution to help cultural stewards and emergency managers improve their understanding of and skills in preparing for and responding to a disaster impacting cultural heritage. Due to the ongoing COVID-19 pandemic, the HEART coordination team decided not to host an in-person HEART program and, in its place, hosted a week of online programming dedicated to showcasing current research and information about cultural heritage disaster response. Friday, December 10, 2021: “Social media and disasters affecting cultural heritage” by Dr. Pakhee Kumar, Lecturer in Sustainable Heritage and Data Analysis, University College London. Using social media in a disaster context be a challenging task. If used timely, it can increase awareness of the situation, facilitate coordinated response and reduce the time lag between disaster and action. This talk will address two key questions: How do people respond to cultural heritage affected during disasters on social media? How can we efficiently analyze information posted on social media? The talk will conclude with some recommendations for organisations to harness the power of social media during disasters. Dr Pakhee Kumar is a Lecturer (Teaching) in Sustainable Heritage and Data Analysis at the UCL Institute of Sustainable Heritage. She is a conservation architect with broad experience in heritage conservation and management. Her research focuses on the use of social media and crowdsourcing during disasters affecting cultural heritage. She teaches in MSc Sustainable Heritage and MSc Data Science for Cultural Heritage. She teaches modules about sustainable heritage, heritage science, data management and digital technologies for the historic built environment. She is also the Deputy Programme Director of the MSc Sustainable Heritage. View other talks from 2021 Virtual HEART Week at • 2021 Virtual HEART Week Public Lectur... For more information about the HEART program, visit https://culturalrescue.si.edu/hentf/t....