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How to Get Paid More & Reduce Competition—Niche!

How do you become well known and in demand in your field? It starts by finding your niche. There's a reason that Specialist's are in so much higher demand than General Practitioner's in the medical field. When people have a specific problem that needs to be solved, they want to go to the best possible person to solve that problem. In this excerpt from one of his Adobe MAX 2022 talks, Chris talks about why niching is so important to keeping your career growing, and why fewer people doing the thing you excel at is your best option to create value. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Rodrigo Tasca, Richy Films, Stewart Schuster Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic