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"Crafting Success: Strategies for Measuring User Research Impact” with Nikki Anderson

In a landscape where data often speaks loudest, how can user researchers articulate the value of their work, particularly when the outcomes are generative research? Or when our research work is not directly tied to immediate metric upticks? In this talk, Nikki Anderson will walk through the exact ways you can use external and internal metrics to demonstrate the impact of user research within organizations by mapping your research work to direct metrics. Learn the framework she has used to track this impact over time so that when it comes down to promotions, pay raises, or a new job, you are well-equipped to show exactly how your UX work has brought value to teams and the business as a whole.