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This instructional video explains how research project teams can use the Research to Impact Canvas (R2I Canvas) for KT and/or Commercialization planning alongside research project planning activities. The R2I Canvas can be found at the following links: The blank Research to Impact Canvas (that you can type into): https://www.slideshare.net/NeuroDevNe... The Research-to-Impact Canvas (NOT editable, for reference only, while using alongside the blank Research-to-Impact Canvas above): https://www.slideshare.net/NeuroDevNe... The Research-to-Impact Canvas with instructions (that you can edit/delete/type into): https://www.slideshare.net/NeuroDevNe... In the video, I mention that you need to write a “Value Proposition” statement for each type of end-user you identify, and that there are different templates online. For convenience, I am providing you with two templates for crafting a value proposition statement: Template #1: End User: __________________________ (who is your end-user/target audience) Problem: _________________________________ (what problem/need you’re solving for the end-user) Solution:__________________________________ (what is your solution for the problem/need) Template #2: For______________________________________________(target audience/end-user) who______________________________________________(state the problem/need(s)) is a ______________________________________________(your project’s title/name) that ______________________________________________(benefit statement, explain how your work will provide a solution for these end-user’s needs). To learn more about business model innovation (or, in our case, KT/Commercialization/Research innovation) watch this video: • How to Create Your Lean Canvas