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Ivan Bell | Stranger & Stranger Things

Ivan Bell is Group Manager Director & CEO at Stranger & Stranger, one of the leading firms in the field of alcoholic beverage packaging For the past 23+ years, he has worked alongside Kevin Shaw, founder of Stranger & Stranger, in building the award-winning packaging consultancy. He oversees design from their locations in London, New York and San Francisco. Ivan also regularly serves as a jury member to trade and international design awards and undertakes speaking engagements on the power of good design. In this episode, we talk about how to create an unmistakable brand identity. Ivan also shares the keys to Stranger & Stranger creative process and explains how to find the harmony between creativity and commerciality when it comes to big established brands. 👉 ACERCA DE BRANDERMAN Diseñar packaging debería ser mucho más que vestir un producto. La intersección del diseño, la marca, la sostenibilidad, la tecnología, la neurociencia y la innovación es clave para un gran diseño de packaging. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Hernán Braberman, director de diseño de la agencia tridimage, conversa con expertos sobre el futuro de las marcas, el diseño de envases, y acerca de cómo lograr un impacto positivo en los consumidores, el mercado y la sociedad. 👉 SEGUINOS Website de BRANDERMAN https://www.branderman.design Instagram de BRANDERMAN   / branderman.design   LinkedIn de Hernán Braberman   / hernanbraberman   Mi agencia de diseño de packaging TRIDIMAGE. https://www.tridimage.com/ Blog PACKNEW https://www.tridimage.com/packnews/ 👉 SUSCRIBITE Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts https://podcasts.apple.com/ar/podcast... Spotify. https://open.spotify.com/show/7s9LKLo... Google Podcasts https://www.google.com/podcasts?feed=... Overcast https://overcast.fm/itunes1507672565 Ivoox https://www.ivoox.com/escuchar-audios...