Скачать с ютуб S6E7 'Strategic Story-telling and Building Brand Identity', with Emily & Kate from Sonder & Tell 🪄 в хорошем качестве

S6E7 'Strategic Story-telling and Building Brand Identity', with Emily & Kate from Sonder & Tell 🪄

As Change-makers and Entrepreneurs for Good, we want to tell our story to the world, and inspire others to join or create their own mission. But when it comes to talking about Sustainability, or Ethical Capitalism, we live in constant fear of falling foul of the twin-evils of Greenwashing and Greenhushing. Fortunately, today's guests are industry-experts in authentic story-telling, and building congruent Brand Identity. Emily & Kate from Sonder Tell have worked with many household names, such as the likes of Mindful Chef, Katkin, and Liquid Death(!) They know all the challenges of communicating about Sustainability and mission, and are experts in leveraging the power of story-telling for authentic communication, and customer retention. If you're a Marketer or Business Leader, and you want to know how to communicate your mission in a way which avoids 'ick', then don't miss this episode 🙌 Kate & Emily joined James to chat about: 🇪🇸 How a meeting in Barcelona sparked a friendship which lead to their business partnership. 🙅‍♀️ Rejecting clients who don't meet their 'Greenlist' criteria. 🗣️ Why Brands MUST find their tone of voice. 💭 How to separate your comms from 'Corporate Fluff'. 🦸‍♀️ How to make your customer the Hero of your mission. ... and much more! ✨ Emily & Kate really lead the way in conscious communication and strategic storytelling. We hope you enjoy this episode as much as we did 💚 About Sonder & Tell: Emily and Kate are co-founders of Sonder & Tell a brand strategy agency that uses stories to move people. Further Resources from the episode: Newsletter: sonderandtell.substack.com/subscribe Emily on LinkedIn:   / emily-ames-5496ba82   Kate on LinkedIn: https://www.linkedin.com/in/kate-hami... Website: https://sonderandtell.com/ Music credit: bensound.com https://ecosend.io 0:00 Intro 1:12 Creating Sonder & Tell 6:21 The Journey to BCorp 9:45 Choosing and Rejecting Clients 15:00 Positive Results from BCorp Accreditation 17:20 Why Brands need a Tone of Voice 20:55 Working with Mindful Chef 23:50 Working with KatKin 28:00 Working with Liquid Death 32:30 Avoiding Lecturing your Customers 35:45 Sustainability for Customer Retention 39:12 Where to find Sonder & Tell 40:26 Outro