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The Struggle for Survival: A Look at Old Monk and the Changing Liquor Industry in India

Old Monk is a brand that has emerged out of India and become the largest selling rum brand in the world. But as with many brands, there are ups and downs, and Old Monk has had its share of struggles. Old Monk was first introduced by Ved Rattan who established Mohan Meakin Limited, a well-known brewery and distillery company based in Ghaziabad, Uttar Pradesh. Old Monk's popularity soared, and it became the largest selling rum brand in the world. The brand's success can be attributed to its rich flavor, which is derived from a blend of carefully selected Indian sugar cane spirits that are matured in oak barrels for a minimum of 7 years. However, despite its initial success, the brand tumbled upon a downward spiral in recent years. Sad, right? After analyzing the situation, we've identified three main reasons for the brand's fall from grace: changes in consumer behavior, no advertising spend, and weak distribution. But here's the big question - do you think Old Monk can make a comeback and reclaim its title as the largest seller of rum in the world? Or is it doomed to go bankrupt? We want to hear your thoughts in the comments below! Let's start a conversation and see where this goes. 00:00 Could Old Monk be headed towards bankruptcy? 02:03 The genesis of Old Monk: How it all began 03:20 The medicinal properties of Old Monk: Fact or Fiction? 03:51 The Secrets Behind Old Monk's Phenomenal Growth 04:35 What Contributed to Old Monk's 50% Sales Reduction? 06:28 Old Monk's Zero Advertising Budget: Real or Just a Rumor? 07:24 Why this Elixir Drink is Hard to Find: The Distribution Factor 08:59 Changing consumer behavior 09:49 Will the new Old Monk's strategies help to the restore growth? -------------------------------------------------------- Join LearnApp Prime, a FREE 2-day exclusive programme to help you learn trading from scratch👇 https://bit.ly/lappprime ------------------------------------------------ What is LearnApp? A financial education platform to help you create wealth. 📚 250+ courses & classes on trading and investing taught by industry leaders 📞For any queries, please call or WhatsApp at +91 98704 86655. ___________________________________________ 👉Subscribe to our YouTube channel to watch more videos on company analysis, investing, and trading. And press the bell icon 🔔 to get notified whenever a new video is released. __________________________________________ 👋 Say hello: ▪︎ Read interesting & insightful articles around trading and investing: https://blog.learnapp.com/ ▪︎ Get our weekly newsletter: https://learnappnews.pagedemo.co/ ▪︎ Instagram:   / learnapphq   ▪︎ Facebook:   / learnapp   ▪︎ LinkedIn:   / learnapp   ▪︎ Twitter:   / learnapphq