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Master Brand Archetypes to Fuel Your Campaigns

In this engaging TACK Network webinar, "Master Brand Archetypes to Fuel Your Campaigns," Mark Kilens, Melissa Meredith, and Maria Cate explore the creator economy and digital marketing's dynamic landscape. They delve into brand archetypes, offering insights into how they can power your B2B marketing and influencer strategies. Discover the nuances of content creation and personal branding, essential for navigating the shifting digital marketing trends. With a blend of expertise and authenticity, the hosts share actionable tips on aligning your brand's identity with your audience's needs. This professional yet approachable discussion promises to inspire marketers to enhance their campaigns effectively. Join the conversation and connect with us on social media, or explore more resources on the TACK Network. #marketinganalytics #personalbranding #brandclarity #digitalmarketing #brandalignment CHAPTERS: 00:00 - Intro 00:41 - Favorite Halloween Candy 02:02 - Series Recap 05:35 - Strengthen Brand Identity 10:14 - Brand Archetypes Overview 13:16 - B2B Brand Archetypes Explained 20:35 - Refining Brand Archetype 22:25 - Activating Brand Archetype 26:02 - Content Marketing Strategy 32:56 - Fueling Your Content 36:00 - Understanding Your Audience 38:10 - Tying It All Together 41:08 - Activating Across Channels 43:46 - Customer-Led Growth Strategies 46:05 - Organizing Customer-Led Tactics 47:17 - Marketing with Customers 53:18 - Design and Content Audit 55:00 - Increasing Influence Quickly 57:26 - Thanks for Joining

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