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Building Brand Hysteria | Johnny "Cupcakes" Earle | TEDxBentleyU 9 лет назад


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Building Brand Hysteria | Johnny "Cupcakes" Earle | TEDxBentleyU

Johnny "Cupcakes" Earle started 16 companies before finally getting it right. In his entertaining talk, Johnny outlines the various hardships and small, clever things he incorporated into his brand that ultimately led to the success of the Johnny Cupcakes t-shirt brand. Named America’s #1 Young Entrepreneur by BusinessWeek, and recognized 4 years in a row for making it into the Inc. 500 | 5000 fastest growing independent companies in America, Johnny Earle started his business by selling t-shirts out of the trunk of an ’89 Toyota Camry when he was 19. Since that time, the Johnny Cupcakes brand has grown out of his sedan, and into the multimillion dollar apparel company it is today. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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