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How To Run A Brand Strategy Session [Step-By-Step]

In this video, I’ll break down the brand strategy session process step-by-step so your session is effective, constructive and efficient. If you missed the last video where I broke down what a brand strategy session is and the different approaches, check out the link below: PART 1:    • What Is A Brand Strategy Session [How...   ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ First I’ll separate the approaches with the brand strategy workshop and the remote strategy session before I break down the structure of an effective brand strategy session and the three phases that make up the structure. Then, phases by phase, step by step we’ll go through exactly how to guide your client through a brand strategy session, the goals and outcomes you want to achieve with each step and how to build your strategic brand throughout. By the end of this video, you’ll have a proven brand strategy session framework you can use to develop effective strategic brands for your clients. Want to dive deeper? Check out the full article below. https://brandmasteracademy.com/how-to... 0:00 How To Run A Brand Strategy Session [Step-By-Step] 1:17 Phase 1 - Discovery - Step #1 - Schedule Appointment 2:01 Step #2 - Prepare For The Session 2:28 Step #3 - Build Rapport 3:02 Step #4 - List Itinerary Of Critical Information 3:49 Step #5 - Stay Focused On Structure 4:25 Step #6 - Identify Lack Of Clarity 5:20 Step #7 - Post Session Summary 6:02 Phase 2 - Market Research - Step #8 - Developing Audience Persona 6:46 Step #9 - Define Audience Personality 7:13 Step #10 - Conduct Competitive Analysis 7:43 Phase 3 - Brand Strategy Development - Step #11 - Start With Aspirations 8:13 Step #12 - Map The Competitive Landscape 8:46 Step #13 - Identify Market Position 9:18 Step #14 - Uncover Your Brand Character 9:56 Step #15 - Develop Your Communication Strategy #strategysessions #brandstrategysessions #brandsessions ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram -   / stephenhouraghan   Facebook -   / brandmasteracademy   Linkedin -   / stephen-houraghan   Youtube -    / @brandmasteracademy   Twitter -   / brandmasteracad   ✴️✴️ JOIN THE FACEBOOK COMMUNITY   / brandmasteracademy   Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR