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Mezcal Is The Fastest-Growing Liquor In The US. Why Aren't Mexican Producers Cashing In?

Making mezcal is really hard work. Mexican producers harvest agave by hand and cook it in giant, earthen ovens. Then they crush it using a 1,000-pound, horse-drawn stone and distill it in copper pots. Despite all this effort, Mexican producers aren’t making the big bucks, even though demand for the spirit is booming. While Mexican regulations do require mezcal to be made in Mexico, that hasn't stopped large, international companies from scooping up mezcal supplies, repackaging, and reselling bottles for huge profits abroad. And the only organization that can stand in the way, the mezcal certifying agency COMERCAM, has faced claims of favoritism of these large companies. This has left some century-old mezcal brands frustrated and fearful that their ancestral ways of making mezcal are at risk. So, there's a growing trend of brands leaving the certified industry and choosing to call their brands "distilled agave" instead of mezcal. Special thanks to Casa Mezcal:   / casamezcal   MORE BIG BUSINESS VIDEOS: How Junior's Bakes 5 Million Cheesecakes During A Cream Cheese Shortage | Big Business    • How Junior's Bakes 5 Million Cheeseca...   Airlines Spend Billions, So Why Are Travelers More Miserable Than Ever? | Big Business    • Why Flying Is So Terrible Even As Air...   Quinoa Prices Crashed. Farmers Still Harvest 100,000 Tons A Year | Big Business | Business Insider    • How Quinoa Became A Billion-Dollar In...   ------------------------------------------------------ #Mezcal #Mexico #Businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe:    / businessinsider   BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat:   / 5319643143   Boot Camp on Snapchat:   / 3383377771   Mezcal Is The Fastest-Growing Liquor In The US. Why Aren't Mexican Producers Cashing In?