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How This Google Engineer Went From Homeless Teen To Rapper And Coder

Brandon Tory spends half his days as a senior software engineer at Google. He spends the other half as a hip-hop and rap artist, throwing lavish music listening parties in Los Angeles. » Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf For years, Brandon Tory felt the need to choose between music and engineering. He lived a "double life," splitting his time between the quiet life as a software engineer for top firms such as Apple and Google and lavish listening parties he'd hold as a hip-hop and rap artist. Eventually, however, he realized he didn't need to make a choice and risk losing the respect of either industry, the 29-year-old told CNBC Make It. By embracing all of his interests he could truly grow as an artist and a technologist, allowing his office job and his side gig to fuel one another. As a kid, Tory dreamed of being a hacker and taught himself to code. Growing up in rough Brockton, Massachusetts, he'd go dumpster diving every day and build computers out of salvaged parts. He joined his church's summer computer programs, talked to other programmers in online chatrooms for hours and used his savings to buy a book on C programming. Still, when his friends would ask him what he was working on, he downplayed his projects, saying, "I'm just into computers." Between ages 15 to 18, Tory's family became homeless. He and his family moved more than 20 times. During those days, he developed a passion for rapping. Soon, music and computer programming became some of the few constants in his life. Still, he hid his passion for technology. After graduating college with an electrical engineering degree, Tory decided to pursue music more seriously. He got his big break in 2014, when he entered a national competition. He won and got to produce a song with Timbaland, an artist who's worked with the likes of Jay-Z, Justin Timberlake and Missy Elliot. Though Tory didn't expect more than a fleeting interaction with Timbaland, he was excited to find the artist "so positive, so genuine and so supportive." Timbaland exchanged phone numbers with Tory and called him nearly every week afterward, encouraging Tory to keep making music. The experience was an important taste for Tory of the power of collaboration — and what could come to him if he were open about his talents. In 2014, Tory moved to Los Angeles. He started to host hundreds of people at listening parties in the Hollywood Hills, earning money by coding on the side. Despite support from hometown friends and sponsors to fund lights and other production costs, he eventually went broke. To pay the bills, Tory landed a job at Apple in 2016 and while living in Apple housing, he would drive a total of 10 hours on weekends between Cupertino to Los Angeles to pursue music. Still, some of his closest friends didn't know he pursued both music and technology. He found it more and more difficult to keep those worlds apart. Eventually, Tory's younger sister told him to open up about his two careers. He sent a video revealing how he balanced his two careers to friends, coworkers and his social followers. He featured an iPhone in it with the hopes of catching the attention of Apple executives. It worked. One notable executive responded: then head of Apple Music Jimmy Iovine. Iovine is the founder of Interscope Records (a label responsible for famous artists including Tupac Shakur, Dr. Dre and Eminem). Sharing both worlds helped him grow as an artist and a technologist. When they met, Iovine immediately had suggestions for Tory on building his brand. Iovine challenged him to consider the business aspects of his two careers and to push himself further. Today, Tory develops artificial intelligence as a senior software engineer at Google. He continues to pursue music, hosting popular parties in Los Angeles and has thousands of followers on social media. For Tory, this is his "multidream," a term Tory coined that plays on the computing concept "multithread." To Tory, "multidream" represents someone executing two dreams at one time and without compromise. Tory says that those looking to pursue side gigs or multiple passions should resist the instinct to restrict themselves or keep their worlds separate. He said you must must be willing to learn, adapt — and share your talents with the world. About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: http://www.cnbc.com/make-it Find CNBC Make It. on Facebook: http://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: http://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: http://bit.ly/InstagramCNBCMakeIt Find CNBC Make It. on LinkedIn: https://cnb.cx/2OIdwqJ #CNBC #CNBCMakeIt This Google engineer was homeless as a teen — now he's a rapper who works at Google | CNBC Make It.