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Google Lies? SEO Ranking Factors LEAKED!

💥 Join TOFU, the premier content marketing & SEO community with 2,500++ members, for FREE: http://JoinTOFU.co — Summary Google internal documents have been leaked, revealing previously unknown details about SEO ranking factors. The leak includes information about the factors that are plugged into the algorithm equation, shedding light on some of the misdirection or lies that Google has put out over the years. The main takeaway is that there are potentially 14,000 ranking factors, showing that Google looks at a lot of data when determining rankings. Some of the key findings include the existence of domain authority as a ranking factor, the use of click data for ranking, the presence of a sandbox for new websites, and the use of Chrome data in the algorithm. Links are still important, and user signals and user experience play a significant role in rankings. Key Takeaways • There are potentially 14,000 ranking factors that Google considers when determining search rankings. • Domain authority is a ranking factor, despite Google's previous denial. • Google uses click data to influence rankings, but has safeguards in place to prevent manipulation. • The existence of a sandbox for new websites has been confirmed. • Google may use Chrome data in its algorithm to understand user behavior. • Links are still important for SEO. • User signals and user experience play a significant role in rankings. Key Moments [00:00] Introduction and Leak of Google Internal Documents [02:21] 14,000 Ranking Factors [03:19] Domain Authority [05:15] Click Data for Rankings [08:35] The Sandbox for New Websites [09:33] Chrome Data in the Algorithm [16:01] Cracking Down on Spammy Practices [24:01] Page Titles and Queries [29:38] User Signals and User Experience [31:28] Conclusion and Key Takeaways About Tyler Hakes Tyler has been working in content marketing and SEO for over a decade. He’s worked in corporate roles, for agencies, and previously ran growth for a VC-funded startup. The team was able to scale from 0 traffic to a stream of more than 100,000 targeted visitors per month--and over 1 million total website users--within about 1 year of launch. They achieved this organic growth almost entirely through content, SEO, and social media. In 2016, he founded Optimist, a full-service content marketing agency. As strategy director and principal, Tyler works with startups, SaaS companies, and other organizations to build sustainable growth with strategic content marketing and SEO.