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Declassifying Product and Pricing at Ather Energy

How does a product get built based on pricing? What are the considerations on what goes into a product based on target pricing? How does a hardware product in the market evolve? Milind Kothekar, Chief of Staff and Head of Product at Ather joins in to discuss everything product, and the evolution of that journey. In this Episode: Milind Kothekar: Chief of Staff & Head of Product Abhishek Balaji: Community Manager 00:00 Introduction 01:51 Why are Ather scooters so expensive? 04:20 Building the Ather 450 10:37 The expensive parts 13:20 Compromises 16:22 Range, Range & Range 23:08 Charging Infrastructure 28:00 Cost of changes 36:16 Software, connectivity and smarts 43:05 Product value vs Profit 46:34 450 Product Roadmap The entire contents and design in this video, are the property of Ather Energy Private Limited (“Ather”) and shall not be used by anyone apart from Ather including, without limitation, reproduction, re-transmission or editing, without the prior written permission of Ather. By viewing this video, I acknowledge that Ather makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information provided in this video and shall not be held responsible and liable in any manner . The information, opinions, and recommendations provided in this video are the views of the individuals involved in video and for general information only. All rights reserved. Copyright @ Ather Energy Private Limited. 2022.

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