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⭐️ Think School’s flagship Communication course with an exclusive workshop on Chat GPT included: https://thethinkschool.com/sp/communi... VIDEO INTRODUCTION: Aam aadmi party is one of the most unique case studies in the Indian political landscape. because if you look their rise to capture delhi, its quiet an extraordinary story. Back in 2012, delhi was one of the strongest territories of the Indian national congress. And sheila dixit was the chief minister of delhi for 15 long years. So congress had every resource in the world to win the political battle in Delhi. they had a ton of money, they knew the game of politics better than anyone else and Sheila dixit was one of the most prominent figures in delhi. But if you look Kejriwal in 2012, he had no money, nonpolitical connections and he barely knew anything about politics!! But somehow, while most politicians spend decades into getting a single seat in the goverment, Kejriwal came out nowhere formed the aam aadmi party, won the very first election to dethrone sheila dixit to become the chief minister of delhi!!! And he did not just beat congress, but also went on to govern delhi for 10 long years and that too with a majority government!! And when I looked deper into the story it turned out to be genius marketing startegy that every business student must know!! So in this episode today, Lets understand, How on earth did a common man like Kejriwal with no money, no political background and no expertise go on to beat the Indian national congress? What was their marketing strategy that made them so successful in the dirty world of politics? And most importantly, what are the lessons that we need to learn from this case study? Our Best Indian Business Case Studies: 1. Asian paints - • How Asian Paints Built MONOPOLY in th... 2. Amul - • How Amul beat its competition & made ... 3. Haldiram - • How did Haldiram Build a 5000cr busin... 4. Lijjat Papad - • How 7 Mumbai-based women Entrepreneur... Sign up for the Aevy TV’s FREE masterclass. Here you will step-by-step learn how you can become a top 1% editor and land a job with the best creators & companies. https://bit.ly/3SHr47r Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.