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The Best Strategies to Automate Multifamily Marketing with Mike Whaling (30 Lines)

In this episode, we sit down with Mike Whaling, President and Founder of 30 Lines, to explore how multifamily property managers can transform their marketing strategies with data-driven automation and centralized systems. Mike shares insights on how 30 Lines is helping multifamily businesses scale their marketing efforts by leveraging cutting-edge technology and data to streamline processes, improve lead generation, and drive operational efficiency. Key Topics & Highlights: - Learn how multifamily marketers can use centralized systems to reduce marketing costs and drive better results across properties. - Discover the role of automation in improving the efficiency of leasing and marketing teams. - Explore how data-driven decision-making can enhance property management operations and tenant retention. - Understand why the multifamily industry has been slow to adopt self-serve marketing tools and how to overcome these challenges. - Get insights into the future of AI, automation, and centralized marketing in real estate. Discover how property managers can optimize their marketing funnel, enhance the resident experience, and use automation to stay ahead in a competitive market. Tune in to find out how Mike Whaling and 30 Lines are transforming the future of multifamily marketing with innovative strategies that help property managers save time, increase profitability, and build stronger relationships with their tenants. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Preview and Intro (00:38) Mike’s Background and 30 Lines (02:29) Real Estate Marketing and Outsourcing Trends (05:30) Evolution of Staffing and Data-Driven Solutions (08:20) The Role of Centralization in Real Estate (12:17) Property Location and Remote Work Influence (16:01) Automating Property Management Workflows with AI (19:26) Streamlining Operations with Automation and AI (25:46) Enhancing Resident Experience with Centralization and Automation (29:41) Time to Outcome: Measuring Success in Real Estate Automation (33:45) Automation Opportunities in Multifamily Real Estate (36:01) Adding a Data Layer to Unlock Revenue in Real Estate