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Archiproducts Milano 2016 | The Making Of

The first co-net-working space officially inaugurated during Milano Design Week 2016. The new project, which anticipates a great change in the distribution and sales dynamics of the Design world, has enthused everyone. At a time in which the spread of e-commerce is modifying the role of resellers and is resetting the rules for the presence of brands in the territory, the need for exhibition spaces and co-working spaces has emerged, not merely dedicated to sales, but focused on the discovery of products, in a place where exchanging information, direct contact and contamination are key. #Archiproducts Milano has come about in response to this very need, and it is the first of the international Hubs in the making. A true alchemy which included even the visitors in this journey of discovery of new spaces and products: 12,000 accredited professionals among architects, resellers, manufacturers, along with the international press, all curious to discover the potential of this new project and the many scheduled activities. We had the pleasure of hosting a number of designers, among which Toan Nguyen, Luca Nichetto, Emilio Nanni, Marc Sadler, Sergio Bicego, Paolo Grasselli, Rune Krøjgaard, the artist Uros Mihic and Diego Grandi, author of the graphic pattern made with aluminum chains which adorned the facade; along with friends and colleagues from the editorial staff of Elle Decor Italia – partner of Archiproducts Milano – and Domus, as well as the team from Federlegno, whom we joined as tech partner for the digital Salone del Mobile and MadeExpo catalog. Over 500 guests were invited to the gourmet aperitifs curated by chef Felice Sgarra, the youngest Michelin Star in Italy, delighted by the showcooking featuring orecchiete, wine, and olive oil, all made in Apulia. This is just the beginning: a dense calendar of meetings, presentations and products, workshops, and networking sessions is already in store. Right after a brief break, necessary for making the space functional for upcoming activities, starting from May 10th, the first courses on designing with natural light (Rethink the day Light – Velux) will begin, with 20 architectural studios from all over Italy. Following that, Web Marketing sessions for architecture and design, architectural and interior photography workshops, and so much more you can discover at  milano.archiproducts.com. Stay tuned! #archiproductsmilano #designtalks #fuorisalone #salonedelmobile #milanodesignweek