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Market Expansion and Localization Strategy | Ferdinand Goetzen

Expanding your business into new markets can be a challenging yet rewarding endeavor. From strategic selection to basic localization, there are many factors to consider when choosing a target market. Learn from Ferdinand Goetzen, Co-founder and CEO at Reveall, on successfully expanding into new regions. Discover what to consider when entering new geographic markets, such as competition, market needs, legal and cultural considerations, and risk management. || Key Takeaways || 🟡 Consider market needs, culture, and pain points 🟡 Experiment and validate before scaling 🟡 Localization is complex and requires transcreation 🟡 Understand the laws, culture, and practices of new markets || Additional Resources || Common Challenges Go-to-Market Teams Face → https://productled.com/blog/go-to-mar... How to Fine-Tune Your Go-to-Market Strategy → https://productled.com/blog/go-to-mar... Learn more about PLG by reading the bestselling book: Product-Led Growth: How to Build a Product That Sells Itself → https://productled.com/book/product-l... ||Stay Connected || Don't forget to subscribe to our channel and follow us on LinkedIn and Twitter for many more product-led growth tips! LinkedIn:   / productledinc   Twitter:   / productled   SUBSCRIBE to become great at Product-Led Growth!    / productled