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The EU Ecolabel what benefits for retailers

www.beuc.eu Twitter: @beuc LinkedIn:   / beuc-the-european-consumer-organisation   ------------------- Online event co-organised by BEUC, EuroCommerce and EEB on 23 November 2022 This year, the EU Ecolabel is turning 30. This EU-wide voluntary label promotes products of environmental excellence, based on reliable and scientific information. Since then, it has become the best-known ecolabel by consumers in many EU countries. The number of EU Ecolabel products and licences keeps growing. As of September 2022, there were over 87,000 EU Ecolabel goods and services on the EU market. This represents an encouraging 31% increase since last March. However, in many supermarkets, shops and e-commerce platforms across Europe, the EU Ecolabel (and equivalent national ecolabels) is still outnumbered by unverified commercial green claims. So how can retailers keep widening the EU Ecolabel offer? What’s in it for them?