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Designing with Awareness Netflix's User Research Approach - Fonz Morris - DIBI Conference 2023

With a strong Consumer Insights and Data Science team, Netflix is committed to hearing from as many users (230+ million customers across 190 countries) as possible to ensure their needs are met. In his talk, the charismatic and laser-focused Lead Product Designer, Fonz Morris, shares his real-life examples of how Netflix uses user research to gain a deeper understanding of their users, and how this has led to successful design solutions. Prepare to be blown away by BIG data and a real ‘look behind the curtain’ at the magic at Netflix. #DIBI2023 #Conference #Edinburgh #Netflix #UserResearch