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The power of the crowd | John Drury | TEDxSussexUniversity

This talk was given at a local TEDx event, produced independently of the TED Conferences. What do you know about crowd behaviour? Do you believe in the mindless crowd? Dr John Drury presents the crowd in a different light, highlighting how identity can shape the behaviour of a crowd. Dispelling the myth of the mindless crowd; giving it life. Dr. John Drury is a senior lecturer in Social Psychology at Sussex University. His research focuses on collective action, resilience, and reactions to situations of crowding, among others. His work has been used by the Emergency Services and the Department of Health. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)