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Disrupting Urban Doom Loops with Rebbeca Rockey of Cushman & Wakefield

A recent report by Cushman & Wakefield suggested that doom loops can be halted and reversed when city builders optimize the proportions of space for work, live, and play purposes. In this episode, deputy chief economist and global head of forecasting Rebecca Rockey of Cushman & Wakefield joins AFIRE CEO Gunnar Branson to discuss the report’s key findings. The report, “Reimagining Cities: Disrupting the Urban Doom Loop,” observes that an average US downtown has about 70% of its real estate devoted to work purposes. But the optimal pie chart for walkable urban places (WalkUPs) is far more mixed, with work environments accounting for just 42% of real estate, while 31% is for live purposes and 26% for play. Consequently, in a fascinating conversation designed to inspire developers, investors and anyone hoping to reinvigorate American cities, Rockey suggests that downtowns seeking to counteract doom loops decrease the proportion of work and increase the amount of real estate devoted to live and play purposes. Read the report: “Reimagining Cities: Disrupting the Urban Doom Loop” by Cushman & Wakefield https://www.cushmanwakefield.com/en/u... AFIRE podcast episode webpage: https://www.afire.org/podcast/202413c... Key Moments 00:00 AFIRE CEO Gunnar Branson intro. 01:02 Gunnar Branson introduces Rebecca Rockey, Deputy Chief Economist and Global Head of Forecasting at Cushman & Wakefield. 02:45 Rebecca Rockey explains the limitations of traditional categories like central business districts and suburbs. 07:07 What is the true economic contribution of walkable urban places? 09:47 Rebecca Rockey describes episodic versus structural doom loops and their impact on cities. 11:18 Rebecca Rockey discusses the rise in remote and hybrid work a decade before the pandemic. 16:35 Gunnar Branson on how economic success in both suburbs and urban areas is a two-way street. 19:45 Rebecca Rockey on why WalkUPs are a city’s raison d’être. 26:44 Gunnar Branson and Rebecca Rockey discuss the optimal mix in a WalkUp between the work, live and play categories, and suggest that downtowns need to alter their mix away from work and toward live and play. 34:14 Rebecca Rockey on the one thing people get wrong about WalkUPs.