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How to Use LinkedIn to Generate Commercial Roofing Clients

Chad Westbrook and Will Riley chat about how LinkedIn has grown into a go-to platform for business, networking, and finding leads. They dive into how it’s gone from just a place for resumes to a full-on professional networking site where you can connect with potential clients and partners. The conversation touches on smart ways to prospect, why having a strong online presence matters, and the perks of using LinkedIn's paid features. They also highlight the importance of having a solid strategy for lead generation and making outreach feel more genuine and personal. takeaways LinkedIn is the largest professional network in the world. The way LinkedIn is used has evolved significantly over time. Prospecting is easier with LinkedIn compared to traditional methods. You can target individuals rather than just companies on LinkedIn. Automating lead development can save time and increase efficiency. Having a professional profile is crucial for making connections. LinkedIn allows for deeper insights into potential contacts. Humanizing outreach efforts can lead to better connections. Different generations use LinkedIn differently, impacting engagement. A structured approach to lead generation is essential for success. 00:00 Introduction to LinkedIn for Business Growth 03:00 The Evolution of LinkedIn Usage 05:54 Leveraging LinkedIn for Prospecting 08:54 Building Connections and Relationships 12:01 Strategies for Effective Lead Generation 14:59 Understanding LinkedIn's Paid Features 18:05 Navigating Different Personas on LinkedIn 21:04 Automating Lead Development on LinkedIn 24:10 Creating a Professional Digital Presence 27:03 Conclusion and Future Steps