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Banker Turned Founder on Conquering the PERSONAL CARE MARKET in India | Foxtale D2C Masterclass

In this exciting episode, Shantanu sits down with the Romita Mazumdar, CEO and Founder of Foxtale, a rapidly growing brand in the Beauty & Personal Care (BPC) space in India. Join us as we delve into the incredible journey of a former banker turned founder and explore their inspiring story of conquering the personal care market. Discover the challenges, triumphs, and innovative strategies that have propelled Foxtale to the forefront of the D2C (Direct-to-Consumer) landscape. Learn how they identified a gap in the market, developed unique products tailored to Indian consumers, and built a brand that resonates with customers across the nation. From market research and product development to effective marketing techniques and scaling the business, this D2C masterclass offers invaluable insights for aspiring entrepreneurs and anyone interested in the personal care industry. Tune in to hear firsthand accounts of the obstacles faced and lessons learned on the path to success. Whether you're a budding entrepreneur or simply curious about the behind-the-scenes workings of a thriving personal care brand, this episode is packed with knowledge, inspiration, and actionable advice. Correction : - [ 0:23:33 ] The Takeaway here is: - SSG : Same SKU Growth can scale a company and create behemoths^ Navigate your way through the conversation : 0:00:00 - 0:00:44 Sneak Peek : Coming Up! 0:00:44 - 0:01:55 Introducing our Guest : Romita Mazumdar 0:01:56 - 0:31:28 Romita’s Early Life and Thesis of Foxtale 0:31:28 - 01:04:12 Foxtale’s Brand story and Go-To Market Strategy 01:04:13 - 01:10:41 Romita’s Vision for Foxtale 01:10:42 - 1:16:25 Romita’s Advice for Budding Entrepreneurs 1:16:26 - 1:16:48 Winner's Playbook 1:16:49 - 1:18:13 Thanking our guest!