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Innovation is adding value :: Rani Al Hajji

Join us in a profound discussion with Rani Al Hajji, a trailblazer in the FMCG sector with over 25 years of experience at leading companies like L'Oréal and Colgate. Rani shares his unique insights on turning complex technologies into consumer-friendly solutions that not only innovate but resonate widely. "Innovation has 4 criteria: it has to be new, it has to bring a positive dimension to people. It has to be easily understood, and it has to make commercial sense ." - Rani Al Hajji ------------------------------------------------------------ Episode Guide: 0:00 - Intro 0:51 - What is Innovation? 5:05 - Consumer Needs in Fast Moving Consumer Goods Industry 8:47 - Sustainability in Innovation Processes 10:00 - Balancing Product and Brand Innovation 14:50  - Leadership Style and Innovation 18:50 - Navigating Market and Consumer Dynamics 26:18 - New Environments and Trust-Building 27:05 - Advice for future innovators ------------------------------------------------------------ Rani Al Hajji is a seasoned global executive with over 25 years of experience in the fast-moving consumer goods (FMCG) industry. Having held key roles in renowned companies like L'Oréal and Colgate, Rani has spearheaded innovation and commercial strategies across Europe, North America, and Asia (including notable work in China). His extensive career has been dedicated to transforming cutting-edge R&D and tech innovations into consumer-friendly, marketable solutions that resonate with diverse audiences.   More about our guest: • Rani Al Hajji (  / rani-al-hajji  ) • Company (Firm): We Don't Need Roads (  / wedontneedroads  ) OUTLAST Consulting (https://outlastllc.com/) offers professional development and strategic advisory services in the areas of innovation and diversity management