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Prepare for Admin Certification and dive into Sales and Marketing Application, Service and Support Application. 00:00 - Introduction 00:55 - Agenda 02:47 - Who is Salesforce Admin? 07:23 - Syllabus and Focus Topics 11:08 - Sales and Marketing Application (Outline) 13:53 - CRM Lifecycle 19:32 - Sales Path, Business Process, Kanban, Key Fields, Guidance for Success 27:02 - Lead Conversion 34:19 - Einstein Lead Scoring, Einstein Opportunity Scoring 37:45 - Lead Scoring Considerations 40:40 - Opportunity Scoring Considerations 43:03 - Opportunity Forecast 46:45 - Homepage Assistant 48:35 - Campaign and Campaign Members 54:15 - Service and Support Application (Outline) 55:29 - Case Management 58:37 - Queues 01:04:23 - Standard Automation, Assignment Rule, Auto-response Rule, Web-to-Lead, Web-to-Case, Email-to-Case 01:07:31 - Escalation Rule and Early Triggers 01:10:54 - Exam Tips and Resources 01:16:39 - Upcoming Plan and Closing Note ++ Admin Preparation Guide ++ http://bit.ly/sfadminblog ** Admin Video Playlist ** http://bit.ly/adminvideos Admin Preparation Session - Security Model - User Management • Salesforce Admin Certification Prepar... Salesforce Admin Certification Preparation - Data Management - Analytics • Salesforce Admin Certification Prepar... Salesforce Admin Certification Preparation - Process Automation • Salesforce Admin Certification Prepar... Salesforce Admin Certification Preparation - Object Manager App Builder, Productivity, Collaboration • Salesforce Admin Certification Prepar... Join our Chatter Group for the presentation deck and latest updates http://bit.ly/lksfchatter Join our Trailblazer Community Group and register for upcoming sessions http://bit.ly/lksfdevs Follow us on our Social Handles Twitter: / lk_sf_devs Facebook: / lktrailblazers Community Group Leader Nishant Singh Panwar Twitter: / nishantforce Linkedin: / nishantforce Email: [email protected] Blog: www.nishantforce.com