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9 top tips to master email marketing

Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future. In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. In this video, we’ll break down how to set up an email marketing strategy that works with your other marketing strategies to achieve awesome growth. You’ll need to be strategic at every step of the process, so here’s what to do, and what not to do… LIST OF RESOURCES ____________________________________________ Resources mentioned in the Video: https://hubs.la/Q014_sML0 ____________________________________________ The Do’s: Do: A/B test your emails According to Litmus, Brands that always include an A/B test in their emails generate an ROI of 48:1 on email marketing. Do: Optimize for mobile More than half of global web traffic comes from mobile phones (Statista) and nearly 1 in 5 email campaigns is not optimized for mobile devices. Do: Remember who you’re talking to Nobody likes getting bombarded with irrelevant information. The great thing is that with all the data at your fingertips these days, it’s never been easier to segment your database and send impactful, relevant communication to the people who want to receive it. Do: Lead with value Make sure whatever you’re sharing provides immediate value to the recipient. Do: Automate This ‘Do’ is one of the most important, growth-wise. Make sure you’re leveraging the most convenient tools and platforms to do the heavy lifting for you. The Don’ts: Don’t: Forget to follow up Whilst there’s value in the occasional one-off email, you should really be contextualising every email you send with your wider marketing strategy. Don’t: Spam This should go without saying, but firing out frequent, irrelevant, unhelpful emails is spammy. It’s not just annoying for the people you’re emailing, either. Don’t: Get sloppy Once you’ve sent an email, it’s gone. Spelling and grammar mistakes happen (it’s only human!) but they shouldn’t make it to the final product. Don’t: Break the law Again, this should go without saying, but when it comes to email marketing, a lot of companies are still acting like we’re in the Wild West. Don’t: View email as a standalone channel It’s so important to integrate your email strategy with the rest of your marketing and sales efforts. ____________________________________________ That’s it for our round-up of the do’s and don’ts of email marketing. The main thing to keep in mind is value, value, value! Use all the data and tools at your fingertips for a growth-driven approach, and make sure your customer’s needs are always central to your strategy. If you enjoyed the video, make sure to hit the LIKE button and subscribe for more of the same! ------------------------------------------------------- Are you ready to bring your or your team’s performance to the next level? After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game. Start a free demo here! https://grow.ac/demo What can you expect? Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation Choose from 100+ on-demand modules in our extensive and refreshed library Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field Connect with industry experts and get personalised guidance anytime Get access to 80+ downloadable resources, including frameworks and templates Personal coaching to accelerate your career Find a new or better job through our job board Attend exclusive community events to network with like-minded people Find more information here: https://grow.ac/membership Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers. Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results. Find more information about team plans here: https://grow.ac/teams-membership Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog You can also follow us on Social Media here for even more learning materials: LinkedIn:   / growth-tribe   Instagram:   / growthtribe   Facebook:   / growthtribeio   Twitter:   / growthtribe   Video URL:    • 9 top tips to master email marketing   #growthmarketing #digitalmarketing #digitalmarketingskills #growhtribe #emailmarketing #emailmarketingcourse #marketing #tips #growthmindset #learning