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How Top SaaS Communities Drive Business Impact Through Community | Aly Merritt & Kevin Lau

The best SaaS companies have been able to leverage community to drive differentiation and build a competitive moat. That said, the ability to quantify tangible, business impact remains a challenge. In this session, you’ll learn how community leaders at best-in-industry SaaS companies like Marketo (an Adobe company) and Salesloft, at different stages of their community, are thinking about driving and quantifying business impact. Steven Broudy runs sales at Bevy (bevylabs.com). Prior to that, he ran Business Operations for MuleSoft — a Salesforce company, where he saw firsthand the impact that communities like the MuleSoft and Salesforce Trailblazer communities drive at a top tier SaaS company. Prior to breaking into tech, Steven spent five and a half years in Army Special Operations — deploying twice to Iraq and three times to Afghanistan. Fun fact: Steven has worn a Hawaiian shirt, every day, for the last 500+ days. Aly Merritt is Head of Community at SalesLoft, where she’s been everything from product management to CX to chief of staff. She currently runs the REV Community, a hub for the best of sales & revenue. Aly has spent the last decade focused on diversity and inclusion in the Atlanta startup community. She organizes ATL Startup Village, and sporadically blogs about tech & startups at AlyintheATL.com. Kelsey is a Customer Marketing Manager at Adobe specifically focused on Advocacy. She manages the Marketo User Groups (MUGs) globally, interacting with customers from all over the world who raise their hands to lead a "MUG". Kelsey is passionate about building community and focusing on the actual people behind technology.