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The Disney Creativity Strategy: The NLP Way to Test Ideas

In the previous video, I described how NLP modeling works. Perhaps the most famous example is the Disney Creativity Strategy. It was modeled on Walt Disney’s approach to creative planning or problem-solving. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details NLP This video is part of course module 2.9.4 Program 2: Manager as Communicator Course 9: NLP Section 4: NLP Strategies Dr Mike Clayton has been an NLP Master Practitioner since 2003. Other videos in this section include: 🎬 NLP Modelling: What is it, and How to Do it?    • What is NLP Modelling? And How do we ...   LESSON NOTES Walt Disney would look at a problem from three perspectives: • The Dreamer The person who creates new possibilities and to whom everything is possible. The dreamer asks: ‘what do I want?’ • The Realist The person who plans, organizes, and evaluates. They are constructive and ask: ‘how can I make this dream a reality?’ • The Critic The person who challenges a plan, spots problems, and sees risks. They value safety and certainty, and ask: ‘what could go wrong?’ Create three spaces in the room – one for each to occupy. Then, step into each one in turn. When you are there, think of a time when you were, depending on the space: • highly creative and inspired (the Dreamer) • constructive and rational (the Realist) • cautious and perceptive (the critic) Conjure up images, sounds and feelings to make the experience as real as possible. Then, when you have associated the sensations to the space, step away. Move about a bit, and then step into the next space. Now, to creatively plan a solution to achieve what you want: 1. Step into the Dreamer Space Associate with your Dreamer State Think wildly and creatively, Visualize all sorts of possibilities and write down all your crazy ideas. 2. Step away and move about a bit. 3. Step into the Realist Space Associate with your Realist State Think about your crazy ideas. Organize and prioritize them. Think about the outline plans that could make them a reality. How could you make them happen? What steps would you take and what resources would you need? 4. Step away and move about a bit. 5. Step into the Critic Space Associate with your Critic State Think about your plans. How sound are they? What is missing? What could go wrong? How can you make the plan even better and more robust? 6. Step away and move about a bit. 7. Step back into the Dreamer Space Associate with your Dreamer State again Reflect on the contributions of your Realist and Critic States. What new possibilities can you identify? 8. Keep cycling through the three positions until you are confident that you have a sound plan that you want to follow and feel you can achieve. RECOMMENDED EXERCISE 1. next time you need to solve a problem or create a new idea, take out the Disney Strategy for a spin! (4 MC CPD Points) DOWNLOADS 📖 For a full transcript of this course, download our low cost Kindle-exclusive eBook, NLP - Neuro-Linguistic Programming: A Management Courses Introduction - https://geni.us/VGhsNQ Free Resources 🧰 CPD Tools - https://gum.co/MC-CPD Paid resources 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) RECOMMENDED READING There are many books that introduce NLP. These are the ones I have, and can recommend: 📖 NLP Workbook: A Practical Guide To Achieving The Results You Want https://geni.us/LNhW 📖 NLP at Work: The Difference that Makes the Difference https://geni.us/we84 📖 Introducing NLP: Psychological Skills for Understanding and Influencing People https://geni.us/H3VneOh ⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-... (the links are affiliated) MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: - If you simply watched the video, record 1 MC CPD point - If you also carried out all of the recommended exercises, score a total of 5 MC CPD points CHAPTER MARKERS 00:00 - The Walt Disney Strategy for creativity and problem-solving 00:34 - Walt Disney looked at problems from 3 perspectives 00:54 - The Dreamer 01:10 - The Realist 01:26 - The Critic 01:47 - How to use the Disney Strategy: Set-up 02:47 - How to use the Disney Strategy: the Process 05:16 - Summing-up the Disney Strategy #ManagementCourses #NLP #DisneyStrategy