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The Difference Between Cognitive Style and Level - from a lecture by Dr M J Kirton

In this archive footage Dr Michael J Kirton explains the difference between cognitive style and level (or capacity). The late Dr Kirton is acknowledged as one of the pioneers in this field of psychology, originator of the Kirton Adaption-Innovation (KAI). Here he discusses the crucial difference between how well we can do things (such as think, problem solve), and the way in which we prefer to do them. Here he explains at the axiom level, the differences between the two. Note, that preference, is also different from actual behaviour. How we like to do things and how we actually do them, is dependent on many other factors, including motive, skills, experience and environment.