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The Real Story Behind the Viral

In this Bronx bodega, 2+2 = free groceries. To help out his community, Ahmed “Medy” Alwan created the viral #bodegachallenge: When customers of his father's bodega answer a simple question, they get five seconds to grab anything they want from the store. Medy films people's hilarious reactions and uploads the videos on TikTok and Instagram. Behind the tale of internet fame, there's the story of an immigrant family working to support their neighbors in an area of New York City, which is considered a food desert. Medy is deeply religious and says he hopes to go to heaven. Meanwhile, he'll be serving his community behind the counter of his father's store ... Or on TikTok. Brut filmmaker Léo Hamelin followed Medy at work and at home as he tries to fill his neighborhood with joy and hope, one viral video at a time. Subscribe to Brut America: https://bit.ly/BrutAmericaYT 📲Watch the newest Brut videos on our mobile apps: ▶︎https://apps.apple.com/us/app/brut/id... ▶︎https://play.google.com/store/apps/de... #brut #brutamerica Discover More Brut: ▶︎ https://brut.media/us ▶︎ FB:   / brutamerica   ▶︎ IG:   / brutamerica   ▶︎ TW:   / brutamerica