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OTT App Marketing Strategy: How To Increase App Revenue

Want to know what’s better than having an OTT app? Having an OTT app that actually gets downloads. Nowadays, people expect Over-The-Top (OTT) apps as a way to stream their favorite videos when they want and wherever they want. But with so many apps out there, how do you make sure yours is the one getting downloaded? The answer ➡ By having a strong marketing strategy. But first, let's talk OTT Apps. 🔵 What is an OTT App? An OTT app, or over-the-top application, is an app that enables users to stream video and live streams, directly from their smartphone, tablet, or smart TV using the internet, rather than traditional television methods that require cable or satellite. 🔵 What is an OTT Marketing Strategy? An OTT marketing strategy is a game plan for reaching your target audience and converting them into customers and users of your OTT app and streaming service. In this video, I’m going to cover how to boost your OTT strategy to help you generate more money from both your apps and your video content. Let’s get started: 00:00 - Intro to OTT apps 01:37 - 2 Phases for Launching a Successful OTT App 02:07 - Pre Launch - 1: Set a Release Date 02:39 - 2: Understand Your Audience 03:06 - 3: Build a Website 03:39 - 4: Content Strategy 04:06 - 5: Outreach Strategy 04:59 - 6: Social Media Strategy 05:38 - 7: App Store Optimization Research 07:37 - Post Launch: Create Targeted Campaigns 08:20 - Send Notifications 08:47 - Monitor Your Analytics Learn how to increase your OTT app revenue: https://www.uscreen.tv/blog/ott-marke... 🌐 Learn more: pjtaei.com 👨‍💻 Have any questions, tweet at me: @pjtaei 🚀 Let's connect on LinkedIn:   / pjtaei