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Revolutionizing creative: Matt DiBenedetti’s audience-first approach at RKD Group

We're excited to introduce Matt DiBenedetti, the new Senior Vice President and Executive Creative Director at RKD Group. With more than 25 years of experience, Matt leads our omnichannel Performance Creative practice. His unique expertise in blending data, technology and creative strategy is set to transform how we support our nonprofit clients, helping them engage donors in more impactful ways than ever before. In this episode of the RKD Group: Thinkers podcast, Matt discusses his background and approach to audience-first creativity in the nonprofit fundraising sector. He emphasizes the importance of data-driven decision-making and personalization in fundraising. He shares about: - The crucial nature of data-driven decision-making and personalization in fundraising - How an omnichannel approach and the use of technology can optimize creative content - The importance of thinking outside the box and embracing new ideas in the creative process - Mentors who have played a significant role in his career growth and development