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20 MILLION PACKS SOLD 🤑 Success & failure with Mike Stevens, Co-Founder & ex-CEO of Peppersmith 🌿

Mike Stevens is the exited founder of Peppersmith, the confectionery brand you'll recognise on supermarket shelves, in coffee shops and in health food stores. Responsible for a total of over 20 MILLION of packs sold worldwide, Mike led the company from its inception to a successful exit, achieving over £4M in annual retail sales from the likes of Sainsbury's, Waitrose, Morrisons, Whole Foods... Mike is also the bestselling author of The Direct-to-Consumer Playbook and now advises challenger brands looking to scale. In this episode, you'll hear about: 🌿 The genesis of Peppersmith at Innocent HQ, Fruit Towers 🌿 Selecting a Co-Founder, the key traits to look for, and transitioning away from co-founding team to solo founder-led scale-up 🌿 The importance of product development, solving a real customer need, and building a business around a high-frequency purchase rate 🌿 Practical realities of finances (paying a team while scaling) and privilege in entrepreneurship 🌿 The Peppersmith exit journey and steadying the ship during the biggest turmoil the brand experienced PLUS: 👉 Most common missteps for early-stage founders 👉 Perspective on the investment landscape for consumer brands 👉 From a successful exit to winding down a failed business Building a D2C brand? Purchase Mike Stevens bestselling book, 'The Direct to Consumer Playbook' here: https://www.amazon.co.uk/dp/139860542... - Want more? Follow Steph: 🤍 Instagram:   / stephmelodia   🤍 LinkedIn:   / stephaniemelodia   Subscribe to the podcast: 🎧 Spotify: https://open.spotify.com/show/3NuiaWj... 🎧 Apple: https://podcasts.apple.com/us/podcast... 🎧 Google Podcasts: https://podcasts.google.com/feed/aHR0... 🎧 Amazon Music: https://music.amazon.com/podcasts/023... 🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517 Don't forget to subscribe, rate, review, and share with a friend!