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Where's the ACR?! Bushmaster's CEO on ACR, Leadership, and the Future of Firearms

In this episode of Scaling the Outdoors, we sit down with Erik Jacobson, the 23-year-old CEO of Bushmaster. Eric discusses his rapid ascent from the Marine Corps to leading the renowned firearms company, Bushmaster. We delve into Bushmaster's history, current innovations, and what lies ahead for the iconic brand. We also dared to ask him about the likelihood of the much-anticipated return of the ACR. We also talk about Bushmaster's commitment to American-made products, and Erik's personal leadership insights drawn from his military experience. Join us for an in-depth conversation filled with industry insights and exciting updates from one of America's leading gun brands. Chapters 00:00 Introduction and Welcome 00:14 Meet Erik Jacobson: CEO of Bushmaster 01:18 Erik's Background and Journey 02:42 Military Experience and Transition 04:14 Bushmaster's Legacy and Future 06:53 The ACR and Consumer Demand 08:55 Leadership and Company Culture 17:09 Relocating Bushmaster 18:05 Bushmaster's Quality and Reliability 18:41 Bushmaster's Market Position and Legacy 19:51 Customer Testimonials and Brand Loyalty 20:56 Future Vision for Bushmaster 21:43 Branding and Marketing Strategies 24:20 Sponsorships and Community Engagement 25:48 Leadership and Personal Discipline 28:42 Teamwork and Company Culture 30:49 Conclusion and Final Thoughts