Скачать с ютуб The Role of Music Journalism in the Era of Social Media // INES в хорошем качестве

The Role of Music Journalism in the Era of Social Media // INES

Is music journalism still relevant in the age of social media and streaming platforms? Whereas music magazines and blogs used to be the gatekeepers to new talent, audiences now find and share their own discoveries. Facebook recently tweaked their algorithm to reduce visibility of posts by media outlets. Isabella-Anja Khom of Noisey Austria says online music magazines are feeling the pain. Quality shareable content is more important than ever. "If you just write what everyone else writes, you drown," she says. Monika Marušić, a Croatian promoter and radio presenter, says music blogs and magazines have to create an offline presence by hosting events and building a community. Ingrid Kohtla, a former music journalist-turned-booker and festival promoter in Estonia, says music writers have to be more creative than ever, finding unusual stories. Speakers Ingrid Kohtla, Head of Communication and Programme Curator Tallinn Music Week Isabella-Anja Khom, Editor-In-Chief Noisey Austria Monika Marušić, Communications The Garden Nur Al Habash, Founder Italia Music Export --- The Innovation Network of European Showcases (INES) is a European cooperation project initiated by eight international showcase festivals and gigmit, the European digital platform for artist booking co-funded by the CREATIVE EUROPE program of the European Union. Education is the foundation of a successful industry. INES aims to make knowledge more sustainable and accessible to everyone in the music business by video recording panels, workshops, presentations and discussions that happen live at the INES showcase festival conferences and create an open source video library for music business education out of those videos. More about INES: https://www.ines-festivals.eu/ More about gigmit: https://www.gigmit.com/ More about MENT Ljubljana: https://www.ment.si/