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How to Use Keyword Search Intent for SEO Success

So you’ve done your keyword research, but now what? In this video, we dive into the crucial next steps: how to use keyword search intent to decide which keywords to target on various pages of your website. 🚀 Learn more about keywords in our SEO Principles course (it's FREE) ▶︎ https://smr.sh/Kza 💡 Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better. We'll explore the four types of search intent—informational, transactional, commercial, and navigational—and how to match them with the right content. Using a practical example from Chewy.com, you'll see how to implement these strategies effectively. 🛠 Tools mentioned: Keyword Magic Tool ▶︎ https://smr.sh/KzB Keyword Overview Tool ▶︎ https://smr.sh/Kzx Wanna skip around? Here you go: 00:00 Intro 00:41 Keyword research overview 01:25 Informational intent 03:45 Transactional intent 04:43 Commercial intent 05:48 Navigational intent 07:23 Creating content for specific keywords ➖ FIND MORE ABOUT SEMRUSH! 🔥 Propel your career forward with Semrush Academy ▶︎ https://smr.sh/KON 🧡 Start your FREE TRIAL of Semrush ▶︎ https://smr.sh/KOM ➡️ Explore Semrush's blog for top marketing insights ▶︎ https://smr.sh/KOO ➖ KEEP IN TOUCH! FB:   / semrush   Instagram:   / semrush   X:   / semrush   LinkedIn:   / semr.  . #keywordsearch #keywordresearch #searchintent

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